Friday, September 30, 2011

Google Adwords Campaign Update

After a crazy week of uncertainty do to some chances at the Skin Cancer Institute, our campaign is finally up and running.  Our campaign began September 28, so as of right now a little over 24 hours. At first I felt worried because I wasn't seen any results.  I did see some changes in Google Analytics however.  But this afternoon, on the 29th I saw we got 2 clicks!  That was after moving the budget from $5 a day to $6 a day.  After seeing an increase I decided to move up to $6.50.  I am also thinking about going up to $7 just for the weekend to really hit the walk they have on Saturday.
But I did see a change in Analytics.  Overall referring sites have dramatically increased from Google! That means are adwords are working and its really engaging people!  Also, the bounce rates seems to be going down and website traffic has gone up a lot.

My focus is the registration adgroup.  The bounce rate on analytics has gone and more people are clicking on the site from adwords.  Overall with just about 24 hours of being live, the campaign has changed and his progressing!  This is very exciting to start seeing some changes.

1 comment:

  1. The bounce rate on analytics has gone and more people are clicking on the site from adwords.Uk superiorpapers com

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